Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO learned this on day one of keyword research class. But let’s ask a question less common in SEO school… Why DON’T visitors who start on service pages convert into leads? It’s usually [...]

Decide on the type of agency Before moving to an agency, research it well. Decide whether to work in a small, large, or multinational company. The benefits from the large agency may be that you can work in a different team more easily. For example, if you work in affiliate [...]

Download a PDF version of the above checklist for your office or to share with employees to ensure you’re having your best and most productive client meetings. Detailed key to the checklist: 1. Check expectations It’s a momentum dampener when either you or your client arrives at a meeting unprepared [...]

So let’s do priority first because this is the big one. Canonicals Firstly, we’re going to take things off in the canonicals. Suppose that we have some canonical problems across our website. Let’s say we run a big e-commerce site and we have some canonical problems on our category pages, [...]

Let’s consider the example of developing author pages for a blog. At first glance, this may seem straightforward, but it involves multiple components and collaboration across teams: Page design (UX): The user experience team designs the layout, ensuring it’s intuitive and aligns with the overall site aesthetic. Page coding (developer): [...]

While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands. Here are the pitfalls of unguided AI content and how to avoid them. Problem 1: Lack of personal experience AI-generated content often lacks the personal touch and real-world experience that makes high-experience [...]

We also set up a completely separate practitioner listing that brought in another 80—90 calls a month without competing at all with the client’s main listing. However, it’s not easy to keep the leads increasing at that same rate forever. Sometimes, having early wins like this can set expectations that [...]

Now, when you’re thinking about going headless, there are a couple of things to know. Well, first off, is how headless works. The key thing to understand is that the back-end system, that system that holds all of your data, is separate from your customer experience. Those fields and data [...]

I will make three arguments for leaving your website totally unblocked for AI bots: Present-day traffic acquisition Present-day brand exposure Future developments in LLM-powered tools Present-day traffic acquisition I recently saw Wil Reynolds speak at SMX Munich, and in his talk, he made the powerful case for ChatGPT (or similar [...]

Do you know what good looks like? Building on the example above, a skill set that will become increasingly vital for success is the ability to understand and anticipate consumer tastes and preferences. As markets become more saturated and consumers are bombarded with an endless array of choices, marketers who [...]