No free gifts to doctors, but UCPMP is not effective
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Synopsis
The new government notice tries to prevent the pharmaceutical companies from inducing doctors to prescribe their medicines through vacations, gifts, and free educational material. It is unlikely to succeed.
No free gifts. No free Thailand (or Maldives) trips. No “free lunches” at expensive restaurants. In short, that is the clear message from the government to the pharmaceutical industry. The 10-page document titled Uniform Code of Pharmaceutical Marketing Practices (UCPMP) 2024 lays out a set of rules to be followed by the industry in marketing or promotion of pharma products. It also details the consequences that may need investigations and lead
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